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The telecom value chain is evolving as networks become software and service-driven. Incumbents face a number of threats from commoditized hardware, declining sales and competition in the form of nimble upstarts in the software and virtualization space.

Incumbent industry players must evolve to keep pace with these trends as they move from hardware to virtualized offerings. At the same time, they must enhance their customer experience management and data analytics solutions to cater to operator and industry demands. Finally, along with new products and services, organizations must embrace new skillsets, culture and business models to effectively compete.